"Who am I talking to?"
Discover your audience: drill down into their needs and interests.
TASK: Create a persona profile for practice.
Your task is now to create one Persona Profile as practice. You can choose either a real person - your business partners or potential customers - or, as we suggest, a completely fictional character, for example from a movie or a book. You can work on a digital presentation, or on your desk, your wall, with post-its.