### What will your audience learn?

One strong and significant key message is crucial to your story being memorable.

#### TASK: Think about the power of a message.
Share a link to a movie, video, or commercial that you think has a strong message, something that got really stick with you.

#### Examples:
- **RedBull** advertising campaign - "when you drink Redbull, you have no limits."
- **Schindler's list movie** by S. Spielberg - "you can always help other people."

18-24_years

25-34_years

35-44_years

45-54_years

marketing

easy

informative

insightful

media_and_communications

basic

training_instructional

Playou

Our goal is to help you build a prosperous, stable and sustainable business with educational videos and video courses. Only customers who understand you can be happy and satisfied.

### Content production

We create engaging content for customer education, including animated and live-action videos, artful graphic design, style guides, e-books, presentations, and interactive apps.

### Customer Academies

We create personalized academies for your customers tailored for your business, enabling valuable knowledge gain, skill enhancement, and deeper brand engagement. We help companies to focus on themselves while we ensure seamless operation and impactful learning experiences.

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This course helps you to define your audience and your content. It introduces the principles of crafting a story so you feel confident using them in your everyday life. It will present you with three powerful visual tools to make your story more emotional, captivating, and better understood. It opens up space for your own creation. You will learn to:

- Express effectively what you have to say
- Create engaging presentations
- Create a storyline
- Make visuals to support what you want to say
- Tell stories in front of the camera

## How to get the most out of this course

#### Get and use the tools
Our instructive videos will give you the tools and information you need. We will walk you through your own creative process, step by step, with weekly assignments.

#### Repeat
Visual storytelling is a set of skills. Get better by practising them.

#### Organize your time
Give it the time and focus. We recommend an investment of approximately 8 hours. Find a non-distracting environment when doing the course.

#### Assignments
Get the most out of the course by doing the practical assignments. Submit your work, and you will not only get satisfaction but also receive a certificate of completion.

The Key Message

What will your audience learn?

TASK: Think about the power of a message.

Examples:

Playou