18-24_years

25-34_years

35-44_years

45-54_years

marketing

easy

informative

insightful

media_and_communications

basic

intermediate

training_instructional

Playou

Our goal is to help you build a prosperous, stable and sustainable business with educational videos and video courses. Only customers who understand you can be happy and satisfied.

### Content production

We create engaging content for customer education, including animated and live-action videos, artful graphic design, style guides, e-books, presentations, and interactive apps.

### Customer Academies

We create personalized academies for your customers tailored for your business, enabling valuable knowledge gain, skill enhancement, and deeper brand engagement. We help companies to focus on themselves while we ensure seamless operation and impactful learning experiences.

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When it comes to video marketing, many steps precede video content creation, from setting the right goals, identifying the target audience's key characteristics, and choosing the right video format for the job.

In the following chapters, learn the fundamentals of how to create impactful video content and the reasoning behind it.

Throughout the course, Daniel will introduce you to a simple video strategy canvas that you can use to drive your video marketing decisions.

Each chapter contains a lesson that will introduce you to a specific part of the canvas and how to use it. Quizzes will help you validate that information. And finally, the assignment, will help you apply the gained knowledge and craft your own simple video marketing strategy.

Below, you may download the canvas and use it as a worksheet throughout the course.

We hope you will enjoy the course and learn some tips that will advance you in your journey towards creating better video content.

- Shape a video marketing strategy using a simple canvas.
- Set measurable goals
- Define your target audience
- Identify the sale stage of your target audience and define your communication funnel
- Choose suitable video formats depending on your goal, target audience and their stage in the communication funnel
- Choose suitable distribution channels

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Strategy Canvas

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Video Marketing Essentials

Understanding Customer Journey

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YouTube