When it comes to video marketing, many steps precede video content creation, from setting the right goals, identifying the target audience's key characteristics, and choosing the right video format for the job.
In the following chapters, learn the fundamentals of how to create impactful video content and the reasoning behind it.
Throughout the course, Daniel will introduce you to a simple video strategy canvas that you can use to drive your video marketing decisions.
Each chapter contains a lesson that will introduce you to a specific part of the canvas and how to use it. Quizzes will help you validate that information. And finally, the assignment, will help you apply the gained knowledge and craft your own simple video marketing strategy.
Below, you may download the canvas and use it as a worksheet throughout the course.
We hope you will enjoy the course and learn some tips that will advance you in your journey towards creating better video content.
Learn the basics of setting a communications strategy and planning video content.